This is often the case with gold jewelry from notable designers such as Cartier, Tiffany & Co., and Van Cleef & Arpels, among others. This means we often pay premiums for items based on their demand. Unlike standard gold buyers who evaluate most all gold items solely based on their gold content, we evaluate all items for the possibility of them being worth more in their current condition. No gold or jewelry buyer dictates the current market value of items, the best buyers of gold are aware of the current market conditions and participate in it by providing the best value possible to their customers.